Example of an social media outlet can be many like twitter. These are websites which allows people to socialize and share media content around the world and give their opinion, this benefits the artist as they can become known round the world because these websites are global. Below is an example of social media website called twitter, on twitter you can advertise your song on popular pages like Vevo, they are known for music and they have 5 million followers around the world and below we have an video which has been advertised on vevo social media account the song is called ' what do you mean' by 'Justin Bieber', this allowed Justin Bieber's song to be more known more and viewed more as Vevo has a lot of followers
Audience
An advantage to the audience is that they will be informed about popular songs online and they can also share if they like the music video and to access social media websites is very easy as you only have to sign up which takes around 2 mins. An disadvantage to the audience would be that on theses social media websites there are a lot of annoying adversities on these websites and sometimes cyber bullying can happen on these social media websites as sometimes people make fake accounts to mock each other and this has a lot of impact on the audience as it could lead to suicide.
Institution
An advantage to the institution is that if the artist is not known globally they would easily be able to post their music video onto their social media websites and if any users like it they can share on their social media websites this will lead to eventually the video going viral and this would make the artist known for the song, An disadvantage may be that the music video does not appeal to everyone, may have issues like language barriers they may not understand the video and this by sending the wrong message in a wrong way, people would reflect music video in a bad way.
Mainstream TV
Mainstream is non subscription TV this is called free view TV, Free view TV is all the free mainstream TV channels. An example of an music mainstream outlet would be Viva as they are a free to see and available 24 hours, they play all the latest music on this channel. Below we have a video of a song which has been played on mainstream TV, the music video is called 'Blank Space' by 'Taylor Swift'. By the music video being played on mainstream TV means that the song will be seen more as there are million viewers watching mainstream TV.
An advantage is that they will be able to make a profit because they have adverts in between of the songs and if they keep playing popular music the mainstream audience like they would actually wait for the songs and this will mean them watching annoying advert. Viva is not a known company compared to channels like 4 music as they are more competitive and hold a bigger audience whereas Viva have a niche audience this means its aimed at a small group of people as they may be playing a specific genre of music on there channel.
Music channels
Music channels often specialize in music and some music channel aim at a specific genre for example channel aka is known for the grime and RnB music video's and they usually show both unknown and known artist's on there channel. Channel aka has been been know for them specific genre's as they mostly show these genre of music on the channel. Below is an example of the music video's on the channel. Posting your music video on this channel would catch teenagers attention as they are the target audience for the channel.
An advantage for the institution is that they will be able to charge money for showing the music video on there channels as unknown artist would be known if there video appeals to the target audience which are teenagers. An disadvantage would be that they may have less viewers if they do not keep up to date with the music.
An advantage for the artist would be that they may be known for their music video as mostly teenagers in the UK watch channel aka this may mean they are able to record more music videos as they know they have audience that want to watch more. An disadvantage for the artist would be that if they show they need to show the music on the channel that is known to show the genre of music, for example if they put a heavy metal music on channel aka the audience would change the channel as channel aka is not known for that genre of music.
Direct CD/ Special Edition CD/DVD releases
Direct CD/ Special Edition CD/DVD is a disc which are keep able copies of the album or song, sometimes you may get special edition CD this means that it has an extra feature this may mean having a signed album by artist, these usually are purchased online and shops. An example of this would be buying a keep able album from amazon below i have a screen shot of an mix music album, it is special edition because has different artists music. Below is an video of the song that will be on the hard disc for the fans to buy.
Audience
An advantage to the audience will be that the would be able to hold an actual copy of the music and can collect album and keep as a collection and by buying CD you have many extra features for example maybe behind he scenes with the artist. An disadvantage for audience would be that they have to pay more for the copy of the disc and if you bought the song from iTunes it would have been a lot cheaper.
An advantage to YouTube would be that they can make greater profits as they have a lot of advertisements before videos, this means that advertisers pay YouTube every time they show the advertisement and many advertisers want to advertise on YouTube as billions stream videos on their websites. An disadvantage would be that the audience use another streaming website due to too many adverts this may mean YouTube losing a lot of viewers.
Hamza Production is known in the comedy industry and is very famous on YouTube he has one million of subscribers this means that he must be really good, this tells us that YouTube can lead you to a life long career. An disadvantage is that there are lot of different things on YouTube so it's not based on specific genre and some of the video from the UK are restricted in other countries.
Artist websites
artist website is an website that has information about the artist and also has albums and singles it also gives us extra features like tour details or blogs about the artist, this is a very good way to build relationship with the audience, you can also shop on there website e.g buying albums, An example of an artist page would be Beyonce, on the screenshot of the page we see the options on the page, we can listen to her music and find out extra details.Below is a song which can be watched on the artists page for example one of the song is called 'Irreplceable' by ''Beyonce'
An advantage for the audience would be that they get to get an insight of a famous singer and get to find out extra details e,g like where she was born, An disadvantage for the audience would be that not that many people use the artist website, audience usually use streaming websites like YouTube as it take longer to find artist website due to fan pages.
An advantage to the audience is that they will be informed about popular songs online and they can also share if they like the music video and to access social media websites is very easy as you only have to sign up which takes around 2 mins. An disadvantage to the audience would be that on theses social media websites there are a lot of annoying adversities on these websites and sometimes cyber bullying can happen on these social media websites as sometimes people make fake accounts to mock each other and this has a lot of impact on the audience as it could lead to suicide.
Institution
Mainstream TV
Mainstream is non subscription TV this is called free view TV, Free view TV is all the free mainstream TV channels. An example of an music mainstream outlet would be Viva as they are a free to see and available 24 hours, they play all the latest music on this channel. Below we have a video of a song which has been played on mainstream TV, the music video is called 'Blank Space' by 'Taylor Swift'. By the music video being played on mainstream TV means that the song will be seen more as there are million viewers watching mainstream TV.
Audience
An advantage for the audience would be that there free so no subscription needed, also viva is a channel that is on all night, they keep the audience up to date with music that is new. An disadvantage for the audience will be that Viva has adverts in between of the songs this means that the audience will have to watch annoying adverts and i will lessen the time of the music shows as adverts usually take up 15 mins of an 1 hour program.
Institution
An advantage is that they will be able to make a profit because they have adverts in between of the songs and if they keep playing popular music the mainstream audience like they would actually wait for the songs and this will mean them watching annoying advert. Viva is not a known company compared to channels like 4 music as they are more competitive and hold a bigger audience whereas Viva have a niche audience this means its aimed at a small group of people as they may be playing a specific genre of music on there channel.
Music channels
Music channels often specialize in music and some music channel aim at a specific genre for example channel aka is known for the grime and RnB music video's and they usually show both unknown and known artist's on there channel. Channel aka has been been know for them specific genre's as they mostly show these genre of music on the channel. Below is an example of the music video's on the channel. Posting your music video on this channel would catch teenagers attention as they are the target audience for the channel.
Audience
An advantage for the audience would be that the music channels allows the audience to see new music artists rather than old ones and by playing new artists music they the audience may like it and start to listen to it more. An disadvantage would that they only have few genre's of music this may mean that they are not aiming at mainstream audience, so all the audience may not like it this would lead to them watching other music channels that show the music genre's they like.
Institution
An advantage for the institution is that they will be able to charge money for showing the music video on there channels as unknown artist would be known if there video appeals to the target audience which are teenagers. An disadvantage would be that they may have less viewers if they do not keep up to date with the music.
Artist
An advantage for the artist would be that they may be known for their music video as mostly teenagers in the UK watch channel aka this may mean they are able to record more music videos as they know they have audience that want to watch more. An disadvantage for the artist would be that if they show they need to show the music on the channel that is known to show the genre of music, for example if they put a heavy metal music on channel aka the audience would change the channel as channel aka is not known for that genre of music.
Direct CD/ Special Edition CD/DVD releases
Direct CD/ Special Edition CD/DVD is a disc which are keep able copies of the album or song, sometimes you may get special edition CD this means that it has an extra feature this may mean having a signed album by artist, these usually are purchased online and shops. An example of this would be buying a keep able album from amazon below i have a screen shot of an mix music album, it is special edition because has different artists music. Below is an video of the song that will be on the hard disc for the fans to buy.
Audience
An advantage to the audience will be that the would be able to hold an actual copy of the music and can collect album and keep as a collection and by buying CD you have many extra features for example maybe behind he scenes with the artist. An disadvantage for audience would be that they have to pay more for the copy of the disc and if you bought the song from iTunes it would have been a lot cheaper.
Institution
An advantage to the institution would be that the would be able to make more profit as their disc version hold more features and the costs are more as it is very time consuming downloading a copy of the song on to the disc. An disadvantage would be that the people do not by CD copies as they are able to download it on to the phone cheaper, this would mean the copies of CD going to waste as there would be no demand as technology has expanded.
Streaming websites
Streaming website is a website which is on demand, this means that it can be watched anywhere and anytime. Streaming websites are available on most media platforms. An example of streaming website would be YouTube because you can music videos and a lot more anytime and YouTube is known globally.
Audience
An advantage for the audience will be that streaming websites are free and you can watch anytime and YouTube works around the world with internet connection, also YouTube is very simple to use as you do not need an account to see video's. An disadvantage is that YouTube has advertisement before some video's, this is usually up to the user that uploads the video as they can chose if they want advertisement before the video starts, this is very annoying for the audience as sometime you cannot skip the advert and some times if it to long it allows you to skip ad.
Institution
Artist
An advantage for artist would be that they are more known as billions watch videos daily, many people are very famous due to YouTube for example Diary of a badman which was created in 2009, it was not that known first as people wore talking about it and more and more people watched it on YouTube, Diary of badman started off as one person expressing the feeling and also trying to make it into a comedy at the same time. Below is one of the episode.
Hamza Production is known in the comedy industry and is very famous on YouTube he has one million of subscribers this means that he must be really good, this tells us that YouTube can lead you to a life long career. An disadvantage is that there are lot of different things on YouTube so it's not based on specific genre and some of the video from the UK are restricted in other countries.
Artist websites
artist website is an website that has information about the artist and also has albums and singles it also gives us extra features like tour details or blogs about the artist, this is a very good way to build relationship with the audience, you can also shop on there website e.g buying albums, An example of an artist page would be Beyonce, on the screenshot of the page we see the options on the page, we can listen to her music and find out extra details.Below is a song which can be watched on the artists page for example one of the song is called 'Irreplceable' by ''Beyonce'
Audience
An advantage for the audience would be that they get to get an insight of a famous singer and get to find out extra details e,g like where she was born, An disadvantage for the audience would be that not that many people use the artist website, audience usually use streaming websites like YouTube as it take longer to find artist website due to fan pages.
Artist
an advantage for the artist is that they are able to express feelings on their own website and they can make more profit in a way as they can sale albums, having a artist means that you will be able to build relationship with the audience this may make they audience go to your concerts or gigs as you may be an inspiration. An disadvantage is that the artist may not get that many page viewers due to them going on streaming sites and another disadvantage is that artist website costs a lot to produce.
Downloading (legal and illegal)
Downloading is when you have a copy of the song on your phone and you can listen to whenever as it's downloaded you do not need internet connection, this means the copy is keep able. An example of an illegal download company would be video grabby as it free to download music or videos.
Audience
An advantage for the audience would be that it is free to use so you would not need to pay and you could keep forever and you also do not need internet connection. An disadvantage for the audience will be that if your downloading video the quality may not be like the one on the streaming website and downloading illegally has a lot of consequences as you could be arrested if the institution presses charges.
Institution
An advantage for the company would be that the legal downloads from websites like iTunes makes the artist a lot of profit and they'll be able to fund new music videos. An disadvantage would be that illegal downloads cost the business a lot as they are stealing a copy of song, it costs roughly £4 pound per a song so if the majority of the audience downloading it illegally it means the artist lose a lot of profit.
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