To promote a new music video
Music video helps the video raise awareness because some people may like the video as it might have related to them and they will share on social media to the friend and this may lead the friends re-posting,
An example of this below, Ariana Grande has released a trailer of the song on twitter and it shows us the first 20 seconds of the song, this may catch the attention of some audiences as it may mean them re-posting on the twitter page, this may make their friends watch the whole music video on YouTube and it also creates free publicity as the audience share their 20 second footage on their twitter page this allows more people to see it and if they like they may watch it then re-post it again.
https://twitter.com/ari4fans
Another example of promoting a music video would be a music video called 'Dark horse' by ' Katy Perry'. This video has unique features throughout the music video foe example at 0.30 we see people painted in blue and there are many props which set the scene in a different time period by doing this they make more audience watch it because it has unique features.which the audience has not seen before this makes more people watch it by doing this they increase sales and views.
Create visual representation of an artist
Another reason music videos are created because they want to Create visual representation in a music film it helps the audience and the artist because i believe it will help the audience see the style of the artist and it helps the artist get more promoted and also they would keep the audience engaged as the artist allows the audience to know about her lifestyle, this would mean more publicity for the artist. Creating visual representation means the artist being in the music video, this helps the audience know more about the artist and this makes the audience talk more about the artist. An example of creating visual representation would be a song called ' irreplaceable' by ' Beyonce'.
In this video we see the artist (Beyonce) star in the video, a positive for the audience would be that they understand the song for example in the lyrics she says ' everything you own to the left' then we see the boyfriend carry the box to the taxi (0.29), this indicates that her boyfriend has cheated on her and now she is making him out. A positive for the artist would be that they can re create the scenes and send out the right message and get audience talking about it by doing this it builds attention for the artist. A positive for the audience is that they get to know what the artist experienced before she was known as a singer and it may also relate to them.
To extend play ability of song and provide additional income from songs
To extend play ability means that more ways of listening to the music this will give artist additional income, how they increase play ability is through adverts on streaming websites and having unique story line. An example of this would the sing below called ' uptown funk by Mark Ronson ft. Bruno Mars, this video has had over billion views, this is mostly because there were two famous artist featuring in the music video this made it more popular and this meant both artists fans watching the music video.
How the music video has extended play ability is that in the music video we see collaboration of the artist Mark Ronson and the band Bruno Mars in the video, this song was a hit because of both artist as we see the artist and band dance together at 1.24 sec.An positive for the artist and band is that buy calibrating together means that both of there fans would be watching this music video this increases the amount of views this means more money for the record label.An advantage they get to ear a song which is by their favorite artists and band, this would make them watch the music video over and over, they'll also recommend it to others.
To create synergy of media
Synergy means two businesses working together this may mean that a media company can produce the music video for the artist. An example of this would be that an artist making a song for a film like the fast and furious 7 where we see at the end of the film a song created for Paul walker by Wiz Khalifa and Charlie Puth. The purpose is often to help both media industry for example the artist may be well known for being a song writer this may make the film more popular or there film maybe very popular this will make the artist known.
A positive for this is that the artist will always be related to the film and it also makes the artist more ' known because 'fast and furious' has been watched by billions worldwide. Another positive is that we know it was made for the film because at 0.36 sec we see shots from the film. Synergy helps media industry make greater profits because these song artist may be famous after writing a song for movies or the song may make more people watch the film.
To be art self
To be art it self means that the music is an piece of art and is very different to compared to usual music video's and they make the music videos are memorable as well. An example of this is' Naughty boy- wonder ft.Emeli Sande' in this song we see the artist in the river surrendered by pink trees. The purpose of being art it self is so that the audience find it amusing and unique by doing this artist make them self more known and popular for the music video being a art piece.
A positive for the audience is that they may like the music video rather than the song and if it's unique the audience will share the music video for example tree's are not pink (1:41) this makes the music video very unique and different. A positive for the artist would be that they would be known for the music video and they'll be more famous.
Overall i believe all these purposes are important equally because they are the reason why the music video are created there are other reasons why music video are created but i believe these are the most, i think that if an artist decides to make a music video they need to decide why they are making a music video and what message they want to send to the audience.
Music video helps the video raise awareness because some people may like the video as it might have related to them and they will share on social media to the friend and this may lead the friends re-posting,
An example of this below, Ariana Grande has released a trailer of the song on twitter and it shows us the first 20 seconds of the song, this may catch the attention of some audiences as it may mean them re-posting on the twitter page, this may make their friends watch the whole music video on YouTube and it also creates free publicity as the audience share their 20 second footage on their twitter page this allows more people to see it and if they like they may watch it then re-post it again.
https://twitter.com/ari4fans
Another example of promoting a music video would be a music video called 'Dark horse' by ' Katy Perry'. This video has unique features throughout the music video foe example at 0.30 we see people painted in blue and there are many props which set the scene in a different time period by doing this they make more audience watch it because it has unique features.which the audience has not seen before this makes more people watch it by doing this they increase sales and views.
Create visual representation of an artist
In this video we see the artist (Beyonce) star in the video, a positive for the audience would be that they understand the song for example in the lyrics she says ' everything you own to the left' then we see the boyfriend carry the box to the taxi (0.29), this indicates that her boyfriend has cheated on her and now she is making him out. A positive for the artist would be that they can re create the scenes and send out the right message and get audience talking about it by doing this it builds attention for the artist. A positive for the audience is that they get to know what the artist experienced before she was known as a singer and it may also relate to them.
To extend play ability of song and provide additional income from songs
To extend play ability means that more ways of listening to the music this will give artist additional income, how they increase play ability is through adverts on streaming websites and having unique story line. An example of this would the sing below called ' uptown funk by Mark Ronson ft. Bruno Mars, this video has had over billion views, this is mostly because there were two famous artist featuring in the music video this made it more popular and this meant both artists fans watching the music video.
How the music video has extended play ability is that in the music video we see collaboration of the artist Mark Ronson and the band Bruno Mars in the video, this song was a hit because of both artist as we see the artist and band dance together at 1.24 sec.An positive for the artist and band is that buy calibrating together means that both of there fans would be watching this music video this increases the amount of views this means more money for the record label.An advantage they get to ear a song which is by their favorite artists and band, this would make them watch the music video over and over, they'll also recommend it to others.
To create synergy of media
Synergy means two businesses working together this may mean that a media company can produce the music video for the artist. An example of this would be that an artist making a song for a film like the fast and furious 7 where we see at the end of the film a song created for Paul walker by Wiz Khalifa and Charlie Puth. The purpose is often to help both media industry for example the artist may be well known for being a song writer this may make the film more popular or there film maybe very popular this will make the artist known.
A positive for this is that the artist will always be related to the film and it also makes the artist more ' known because 'fast and furious' has been watched by billions worldwide. Another positive is that we know it was made for the film because at 0.36 sec we see shots from the film. Synergy helps media industry make greater profits because these song artist may be famous after writing a song for movies or the song may make more people watch the film.
To be art self
To be art it self means that the music is an piece of art and is very different to compared to usual music video's and they make the music videos are memorable as well. An example of this is' Naughty boy- wonder ft.Emeli Sande' in this song we see the artist in the river surrendered by pink trees. The purpose of being art it self is so that the audience find it amusing and unique by doing this artist make them self more known and popular for the music video being a art piece.
A positive for the audience is that they may like the music video rather than the song and if it's unique the audience will share the music video for example tree's are not pink (1:41) this makes the music video very unique and different. A positive for the artist would be that they would be known for the music video and they'll be more famous.
Overall i believe all these purposes are important equally because they are the reason why the music video are created there are other reasons why music video are created but i believe these are the most, i think that if an artist decides to make a music video they need to decide why they are making a music video and what message they want to send to the audience.
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