Research on my client

What is 99dollarmusicvideo.com?

99 dollar Music Videos are for independent bands and artist , all made with a budget of under $99. The 99 dollar music video produce music video in short due to the low budget. The music videos on the YouTube page has a variety of genre's and they also want directors to volunteer so that they can produce music video with the specific budget. Their channel is different compared to other music channels as they show some of the making of the music video an example of this would be below as it shows us how the making of the music video. 

What is their ethos?

99dollarmusicvideo ethos is that want to create an music video under 99 dollar, they also try make the music video look professional we see this portrayed in the music videos and is said on the YouTube channel that they want it to look 'awesome' which tells us that the want the music video to amuse and entertain the audience. Below we have an example of a music video called ' strange machine' created by 99dollarmusicvideo, in the video it keeps the audience entertained as there are variety of shots in different locations.

What types, labels and genres of music appear on their music channel.

99dollarmusicvideos.com has only made videos for independent artists which are unsigned this means they are not signed to any record labels. On their YouTube channel we see very fast paced music which creates energy this makes it very entertaining for users.An example of this would be a music video called 'Barbie Eat A Sandwich' by 'Care Bears On Fire', throughout the video we see different l very unusual locations which creates energy and also keeps the audience engaged. 

What is the relationship between 99dollarmusicvideos.com, their film makers and music acts.

The film makers which work for 99dollarmusicvideos have a professional relationship with the artist as they allow the artist to have a say what happens in the music video and what the message should be in the music videos this makes the artist be more happy with the film maker as they can add specific conventions which represent them. On their channel they have videos of the making of the video a below is a short video which shows us the making of the music video called ' Whisky' and also shows us relationship between the artist and film maker. 

How does 99dollarmusicvideo encourage audience participation?

The 99dollarmusicvideo encourages audience in many ways, one way they do that is by showing the audience how the music videos are made this give the audience an insight, this makes it interesting for the audience and may make them want to work with 99dollarmusicvideo. Another way 99dollarmusicvideo encourages audience is by letting them comment their opinion on YouTube, makes them more included as 99dollarmusicvideo can improve their videos with the information gained.

Is it possible to make a professional quality music video $99.

In my judgement i believe that you can create music video for $99, however they won't be able to compete with big record labels as they have more money which means they can add latest features and try make it more unique as they have more money to experiment with, also i think that they will  not be a professional quality one as you will need a high budget because i believe that you need a lot of finance to rent equipment, location and also hire employee's to help produce video.